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Direct Response Marketing Strategy
You
know your business; we know direct marketing.
We can help
you:
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Improve
results from your web site,
direct mail or direct response space ads |
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Expand
your customer base or
target specific niche groups |
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Improve
customer relations and
increase customer loyalty |
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Evaluate
your current strategy |
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Clarify
your direct marketing goals |
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Create
a Direct Marketing Plan |
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Evaluate
and develop your marketing database |
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Design
effective direct response tests |
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Direct Response Creative Solutions
We
develop, write and design direct response communications that bring
in results:
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Direct
Response Design
Our
graphics professionals specialize in designing direct
response packages, ads and web sites that get results:
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Print
Graphics |
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Direct
Mail Design |
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Web Site Design |
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Project
Management
Our production
management experts ensure smooth implementation of each direct
marketing program, from database development to response analysis:
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Marketing
Database Development |
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Prospect
List Research & Customization |
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Print
Specification Preparation & Print Production Management |
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Data
Processing Specifications |
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Direct Mail Lettershop Coordination |
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Response Reporting & Analysis |
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Over
2000 Successful Direct Mail Packages,
Space Ads & Web Sites:
AAA,
AAA Life Insurance, AARP, Allstate Motor Club, Amiga World, Amoco Motor Club, Amre, Amsheva
Essences, Architectural Digest, ArtSelect, The Associates, The Bankers
Life, Bantam Books, Black Rhino Conservancy, Blue Cross/Blue Shield,
Builders Square, Camping World, Canadian Automobile Association, Canon, Chevron Card
Services, Chevron Motor Club, Chicken Soup for the Woman's Soul, Circles of Light, Citibank, Colonial
Penn, Cook Childrens Medical Center, CustomCanvas Photos,
Deepak Chopra Newsletter, Desktop
Video World, Equitable Life of Iowa, Exxon Travel Club, Fairfield
Cultural Association, Farmers Home Insurance, Farmers Auto Insurance,
Fleet Reserve Association, Fortunoff's, Garden Ridge, GEICO, GLOBUS
Tours, Good Sam Club, Good Sam Platinum ERS, Harvard University, Hawthorne Direct, Houston
Cellular, Genetic ID, High Technology, Home, Inc., Horse Illustrated,
Island Software, Kirke-Van Orsdel, Kool-Vent, L.A. County Medical
Association, Leisure Arts, Los Angeles, MacWorld, Maharishi International
University, MIU Video, Meredith Publishing Book Group, Methodist Hospital
HMO, Mobil Oil, Mutual of Omaha Insurance, NISSAN/Infiniti Motor Corp., Paul Burke Associates, PC World, Pritikin Health Plan,
Prudential
Life, Publish, Polk Direct, Reminisce, The Saugatuck Group, Sears
Siding, Sears Cabinet Refacing, Shell Motorist Club, Smithsonian, Spray-Tech,
Spring Hill Nurseries, Sunset, Thoroughbred Times, Touring America,
Uniglobe Travel, Viacom Cablevision, Veda Vishwa Foundation, Weber
Grills, Weight Watchers, Winter Olympics, YourGenie, and many others.
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Range of Projects:
We
have created successful direct response programs for hundreds of marketers,
causes, individuals and organizations offering a wide variety of products and services,
including:
PUBLICATIONS:
Paid and controlled circulation magazines, consumer, professional,
regional, special-interest periodicals, technical software, hard
and soft offers, sweeps.
CLUBS: Auto clubs, travel clubs, book,
record, special interest clubs (children, seniors, C&W music,
etc.)
FUND RAISING: Medical, Hospitals, Olympics, performing arts, endangered
species, environmental, political, children's causes, spiritual
groups, religious groups.
FINANCIAL: Second mortgage, Credit
Cards, CDs, IRAs, college savings, loans, private banking, debit
card, financial planning, mutual funds.
CONTINUITY SERIES: Video, audio cassette
(music & spoken word), children's reading programs, computerized
books, frequent renter programs.
HOME IMPROVEMENT: Siding, roofs, kitchens,
bathrooms, closets, burglar alarms, wall décor.
SELF HELP: Ayurveda, weight loss, personal appearance, fashion, stress and
time management, meditation, mind-body programs, yoga, color consulting,
fine art instruction, energetic healing,
seminars.
COLLECTIBLES: Olympic coins, mint coins,
stamps, first-day covers, prints, fine editions, art prints.
SERVICES: Genetic testing, ayurvedic programs and training,
alternative health programs, package delivery, financial
planning, prepaid legal, travel clubs, car rental/leasing, water
purification, van pooling.
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22-Year
Track Record of
Direct Response Marketing Success
Thomas
C. Selleck, SomaStream Inc.'s President and lead Creative Strategist, has been providing
national marketing professionals and ad agencies with cost-effective direct response
programs for over two decades.
Here's what some of our clients have to say about Thomas Selleck's
contributions to their success:
As a direct
response marketing consultant:
"A great deal of Thomas' success can be
attributed to his keen understanding of how to target and
penetrate a demographic profile, resulting in high response
rates. With his innovative marketing strategies, exceptional
writing abilities and superb design skills, Thomas has created
many direct winning direct marketing packages for my
clients. His energetic, upbeat, 'never a problem' attitude
makes working with Thomas truly a pleasure."
Susan LaRosa, President,
Marketing Direct
As a
control-busting copywriter and "secret strategist":
"Thomas Selleck is my secret strategist who
gives me far more than control-busting direct mail packages. I
look to him as a sounding board for strategic ideas and for new
creative concepts. He has beaten several longstanding controls
for me, including one that had held its own for 6 years. Thomas
and his team provide soup to nuts service and are very easy to
work with. I've kept him in my pocket and didn't share him with
others for several years -- but I think the time has come for
the word to get out!"
Elizabeth
W. Eversen, Director of Marketing,
Good Sam Club
As a marketing consultant and creative director:
"...quality thinking both strategically and tactically and
fast turnaround time on 'hot' projects without compromising
quality. Thomas Selleck is easy to work with and also
provides high levels of customer service. Thomas has
consistently produced a number of 'control' packages for me, and I
would confidently recommend his services to any direct
marketer."
Ken Schneider, Direct Marketing Manager, NISSAN
As an innovative thinker and on-target marketer:
“Thomas Selleck has an uncanny ability
to tune in to the needs and expectations of the targeted audience
– and reach them in appropriate and compelling language. As a professional writer I especially appreciate his talent
for producing powerful, persuasive copy and his creativity in
developing fresh and suitable concepts.
You’re in for a treat when you retain him on your next
marketing project -- he’s truly a pleasure to work with!"
Jennifer Hawthorne, Co-Author, Chicken Soup for the Woman's
Soul
As a direct response copywriter, editor and designer:
"Truly a lot more than a writer ...
Thomas Selleck is:
Original -- he has originated some of our
most successful mailings.
On Target -- he quickly and accurately
grasps the main benefits of a product and the essence of a direct
marketing assignment.
Dependable -- always delivers on time.
Thorough -- he covers details, dialogs, does
a complete job.
Remarkably Co-Operative -- what I need in a
hurry, Thomas does in a hurry.
Successful -- a great number of Thomas's
packages have become 'controls'."
Alan Parsont, Senior Creative Director, Polk
Direct
You can enjoy the
same high standards of strategic and creative services, too. Call or
email today to discuss your
direct marketing needs in an initial free
half-hour consultation.
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Efficient, Friendly Service
When
you retain our direct response strategic and creative services, you enjoy personal and professional attention
at every step:
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Contact Us Today
We will
be happy to discuss your needs in confidence and determine how
we can support your growth and success.
We offer a free initial half-hour consultation.
Call, email or write Thomas C. Selleck today.
SomaStream
Inc.Ô
Enlightened Communications
for the Enlightened Business
Tel:
800.763.4541
or 641.472.6003
email:
Results (at) SomaStream.net
PO Box
2464
Fairfield, Iowa 52556
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