Affinity Group Direct Marketing:

A SomaStream Inc. Specialty

 

Thomas C. Selleck and his team of creative professionals at SomaStream Inc. provide direct marketing strategic and creative services to some of the top direct marketers in the country.  Affinity group marketing is a specialty, with numerous successes in many arenas including auto clubs, home improvement and decoration, discount sports programs, RV leisure travel and specialty group insurance.

 

Our new subscriber circulation packages have also proven successful for numerous niche publications targeting a wide range of special interest groups, including alternative health, travel, home decoration, nostalgia, crafts, antiques and collectibles, thoroughbred horse breeding and many more.

 

Over the past 22 years, Thomas C. Selleck, through three creative services firms Trans Media Group Inc., Soma Direct and SomaStream Inc., has created successful direct mail sales packages, space ads, fulfillment kits and renewal efforts for many of North America’s top clubs and direct marketers.  These include:

·        AAA

·        AAA Life Insurance

·        Allstate Travel Club

·        AARP

·        Architectural Digest

·        Camping World RoadCare

·        Canadian Automobile Association

·        Coast to Coast Resorts

·        Chevron Motor Club

·        Deepak Chopra Newsletter

·        Exxon Travel Club

·        Fleet Reserve Association

·        Good Sam Club

·        HOME Magazine

·        Kovels Antiques & Collectibles Newsletter

·        Mutual of Omaha

·        North American Hunting and Fishing Clubs

·        Thoroughbred Times
 

Our winning packages for these affinity programs

have taken many forms:

 

Successful Acquisition or initial sales efforts in all sizes and shapes,

   including sweeps, fast fifty promotions, instant memberships, free trials,

   telemarketing tie-ins, new publication launches, etc..

Niche packages that target seniors, families, women, non-traditional
   households and special-interest groups of all kinds.

 

Regional Identity packages (numerous states plus most of the
           Canadian provinces.)

 

Welcome and Fulfillment packages designed to increase membership

   retention from the start.

 

Renewal and “Win-Back” Re-Activation packages that get lapsed

   members back on board.

 

Up-Sell and Conversion packages that enhance club profits by

   increasing premium memberships.

 

Loyalty, Referral and Reward programs for ensuring member longevity.

 

As an example, for almost a decade I wrote and designed numerous successful acquisition packages for Exxon Travel Club and was also responsible for all the kits, brochures and customer communications involved in its major repositioning campaign several years ago.   My direct mail package also launched the Exxon Driver Card program (a multi-purpose charge and benefits card.) 

 

I was also responsible for the entire series of promotions and communications for the Exxon Fleet Card, including acquisition packages, welcome kits, activation letters, re-activation efforts and more. 

 

Our success in affinity group marketing comes from familiarity with so many different clubs and associations over the years, combined with my experience in direct-marketing a vast variety of products and services to a widely diversified range of prospects.  I have also written dozens of successful insurance direct mail packages and am skilled in accurately adapting legalese to more reader-friendly language.

 

Numerous clubs and marketers actively mail our control packages.

 

Allstate Motor Club continues to mail a series of my controls (as they have

   done for over 14 years) and I have had long-standing controls with Sears

   Motorist Plan and Sears Emergency Road Service.

 

Good Sam ERS mails my acquisition and dead/expire renewal packages

   and runs my new member acquisition space ads.  All three versions of my

   current control beat their long-standing control package by significant

   margins.

 

Camping World RoadCare has mailed a series of my packages for

   many years, each of my new packages beating my previous controls. 

   Our renewal series is also their control.
 

United States Auto Club mails our fulfillment/retention package.

 

Golf Card International has mailed a variety of our acquisition and

   renewal packages and we recently revamped their fulfillment kit.

 

YourGenie’s entire direct response membership program, from space ads to

   the full web site has been crafted by SomaStream Inc..

 

In short, successful affinity group marketing – all phases of it –
is a specialty Thomas C. Selleck and the SomaStream Inc. team
are pleased to offer their clients. 

Now you can put our direct marketing acumen to work to achieve
your marketing goals.  

To arrange for a free initial half-hour consultation, simply email your
contact information to results "at" SomaStream.net or call us toll-free: 1-800-673-4541.

SomaStream Inc.™
Enlightened Communications for Enlightened Business

Tel: 800-673-4541  or 614-472-6003

email: Results (at) SomaStream.net

P.O. Box 2464
Fairfield, Iowa 52556

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